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Hi, I'm Mubina Asif

I’m a Toronto-based Senior Graphic Designer with a passion for crafting engaging visual experiences that resonate with everyday consumers. For over 15 years, I’ve specialized in lifestyle, home décor, and fashion product design, delivering packaging, branding, and print solutions for North American retail

brands.

 

At Giftcraft Ltd., I’ve led creative direction for seasonal campaigns and product launches, managing large-scale catalog designs, collaborating with merchandising teams, and ensuring brand consistency across thousands of SKUs. My work balances aesthetics with strategy—whether it’s refreshing a core product line or experimenting with new design trends that drive engagement and sales.

 

When I’m not designing, I’m exploring new tools (like motion graphics and AI design platforms) to stay sharp in an ever-evolving creative space.

Creative Solutions for Retail & Lifestyle Brands

PRODUCT DESIGNING & PACKAGING FOR
SHOPPER'S DRUG MART, SPRING 2025

PACKAGING DESIGN FOR BARNS & NOBLE USA, 2024

CANDLE DESIGN FOR SAVE ON FOOD, USA

HOSTESS GIFTING LINE, BE OUR GUEST

ADVENT FOR BARNS & NOBLE BOOKSTORE USA, 2025

3D PRODUCT DEVELOPMENT FOR
BARNS & NOBLE BOOKSTORE USA, 2025

PRODUCT PACKAGING FOR AURIA INDIGO, 2024

WELLNESS BATH & BODY CAMPAIGN FOR HOLIDAYS

HOLIDAY PACKAGING FOR BOOKSTORE

PRODUCT & PACKAGE DESIGN FOR COSTCO

PRODUCT DEVELOPMENT

PACKAGE DESIGN FOR COSTCO, CANADA 2025

HUGS, SOFT STUFF TOYS BRAND

THE GREEN SHOP, ECO FRIENDLY BRAND

BABY PRODUCTS LINE BRANDING

PHOTOGRAPHY

HOME DECOR BOARDS & DEVELOPMENT

EYEDOLOGY BRAND, FOR POPSHELF

EDITORIAL DESIGN

BBB MUGS

TEA FOR SAKE BRANDING

FASHION SOCKS

WELLNESS BRAND EARTH LUXE PACKAGING

WEB DESIGN

ECO SAFE T SHIRTS, SIMPLY SAID

SOFT GOODS

PAINTING

PRODUCT DEVELOPMENT & PACKAGING

POP SHELF

STREET SIGN

STAY SAFE PACKAGING

HOLIDAY PACKAGING FOR BOOKSTORE

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